BRECKENRIDGE CELEBRATES OPENING DAY OF RESORT’S 50TH ANNIVERSARY SEASON THIS FRIDAY 11/11/11

07 November 2011
For Immediate Release
 
*** B-ROLL Alert*** Historic Breck Photos and video are available at public.me.com/breckenridgeski under “50th Anniversary” folder.
 
BRECKENRIDGE CELEBRATES OPENING DAY OF RESORT’S 50TH ANNIVERSARY SEASON THIS FRIDAY 11/11/11
 
  • Lifts open  at 9 a.m., Friday , November 11, 2011
  • The day includes FREE cupcake breakfast to the first 1,111 guests at Peak 8 Base
  • Commemorative “ Breck 50th Anniversary Ale” Keg Tapping
  • EpicMix Photo Debuts at Breck
 BRECKENRIDGE, Colo. – November 7, 2011Breckenridge Ski Resort welcomes its 50th Anniversary season with a celebration this Friday, November 11, 2011. The BreckConnect Gondola will start running at 8:00 a.m. followed by the Colorado SuperChair, 5 Chair and Rip’s Ride at 9:00 a.m. 
 
Guests are invited to come early and celebrateBreck’s 50th anniversary opening with a cupcake breakfast, featuring FREE 50th Anniversary Cupcakes to the first 1,111 guests starting at 8:30 a.m. on the Ski Hill Grill Plaza at the base of Peak 8. Follow up breakfast with the first turns of the season on Peak 8.  Specific trails and terrain will be announced on Thursday afternoon.  To get the latest terrain updates visit Breckenridge.com, facebook.com/Breckenridge or @breckenridgemtn on Twitter.
 
Budweiser has also caught Breck’s 50th birthday bug and has created a commemorative “Breck 50th Anniversary Ale” in honor of Breck’s Anniversary Season.  Join us at the T-Bar to be a part of the cheers and ceremonial tapping of the first keg of the season at 11 a.m., where the celebratory brew can be found all season long.
 
Breck’s  Gold Runner Coaster will also start its winter operations on Friday, and will run 11 a.m. – 4 p.m. daily, weather permitting.
 
Friday, November 11th
Opening Day Schedule:
8:00 a.m.                                               BreckConnect Gondola Operation Begins
8:30 a.m.                                               Complimentary Cupcake Breakfast to the first 1,111 guests on the Ski Hill Grill Patio
9:00 a.m.                                               First chair of the 2010/11 season!
11:00 a.m.                                             GoldRunner Coaster opens for the season
11:00 a.m.                                             T-Bar opens; ceremonial tapping of first 50th Anniversary Ale keg
                                                             -Other specials: $3 Bud and Bud Light Drafts; $4 Breck 50th Anniversary Draft; $4 Well Drinks, plus buy a signature El Jefe Margarita and get a free EpicMix Shaker!
1:00-4:00 p.m.                                        The Universally Famous Rocket Surgeons (local Breck band) live in concert at the TBar
 
Additional skier services at the base of Peak 8 will include ticket sales, Ski & Ride School, Breck Sports rental and retail operations and food service at Ski Hill Grill. There will also be ticket sales at the base of the BreckConnect  Gondola. Lifts will open at 9:00 a.m. for the duration of the early season.  Visit www.breckenridge.com for terrain updates, snow reports, lodging deals, event details and more or call 970-453-5000.
Breckenridge Ski Resort requires all skiers and riders to observe all posted signs and warnings. Closed trails may contain hazards due to limited natural snow coverage and snow making operations. Please keep off closed trails and out of closed areas for safety reasons. For the latest terrain openings, snow report and more, visit www.Breckenridge.com.
 
Stay connected all season long and learn more about Breckenridge Ski Resort’s 50th Anniversary Season, including the “50 Wishes” campaign at www.facebook.com/Breckenridge or @breckenridgemtn on Twitter.
 
Epic Mix
Also, new at Breck this season, guests will get the chance to use the next generation of Vail Resorts’ popular ski and snowboard application, EpicMix™ which will revolutionize how guests take and share photos at all six of the Company’s mountain resorts when it launches this season. Upon request, the Company’s photographers will take portrait and action photos and automatically delivers the images to the guest’s EpicMix account by quickly scanning a guest’s RF-enabled lift ticket or season pass. The most revolutionary part is that Vail Resorts will provide these professional photos free to guests, in a “low-res” format for sharing on Facebook and Twitter, while a high-resolution image can be purchased online allowing guests to print unlimited copies at the vendor of their choice or on their own. For more information, visit www.epicmix.com.
 
Parking
Gondola Lots will be $5 during the week (Mon-Thurs) and $10 on weekends (Fri-Sun) and Holidays; Beaver Run will be $15 daily and $20 on Holidays. Carpool and Save! Drive up all season long with four or more people in your vehicle and receive a $5 discount on parking at the Gondola Lots, and Beaver Run Lot.
 
Lodging
Early season deals are now available at DoubleTree by Hilton™ Breckenridge with rooms starting from $116 per night weekdays.  Offer valid for new reservations only and may not be combined with any other offer. Additional fees and taxes apply. Reservations may be made at   www.Breckenridge.Doubletree.com  or 888-355-6318
 
Not too late to Get your Epic Season Pass
Enjoy the best mountains in Colorado and California this season with one Epic Season Pass. The Epic Pass, available now for $669 for adults, is the best season pass deal in the ski industry offering unlimited, unrestricted skiing at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Arapahoe Basin. This season guests can also choose the new Epic Local Pass, available now at $519 for adults, the perfect option for locals offering unlimited and unrestricted skiing and snowboarding at Breckenridge, Keystone and Arapahoe Basin and 10 restricted days at Vail or Beaver Creek.
 
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact(s)

Kristen Petitt Stewart

Senior Manager of Communications
Email: kpetitt@vailresorts.com
Phone: (970)453-3210
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