“We are looking forward to another great event this December to kick-start the 2013-14 ski season,” said Kieran Cain, Breckenridge Director of Marketing. “I think the Ski Resort, Town and community all saw the benefits of the expanded event that manifested itself not only on the mountain, with new nighttime events, great competitions, and the world's best athletes, but also directly in the center of town, with a killer sold out concert by Macklemore, and a ground-breaking innovative event with the rail jam on Main Street. All this combined to bring visitors to town and international television exposure at a critical time of the early season.”
“The Dew Tour is about celebrating action sports and providing athletes and the industry with a world-class platform for progression and creativity,” said Kenny Mitchell, General Manager of the Dew Tour. “We want all of our fans – whether tuning in through broadcast, online, or on-site at the events – to celebrate with us and be inspired by the sports, the music and the action sports culture.”
The Dew Tour remains committed to working with athletes and industry leaders to drive progressive disciplines and formats while creating groundbreaking courses. This season, Dew Tour will debut The Dew Tour Showcases, a series of events that will recognize key lifestyle elements of action sports, such as art, photography and film, and celebrating progressive and transcendent work in each field. In addition, the Dew Tour’s exclusive Streetstyle discipline for Skate, BMX and Snow will continue in 2013, delivering an unprecedented platform for originality and innovation.
In 2012, the Dew Tour enjoyed the highest per event attendance in its history, while connecting consumers and action sports in an unprecedented way through the Dew Tour Experience. Dew Tour’s best in class brand activation platform will continue to host the event’s roster of blue chip partners and bring their engaging and relevant experiences directly to the fans.
For the 2013 season, The Dew Tour will return to its distinct Beach – City – Mountain format. The Dew Tour kicks off June 20-23, drawing inspiration from the East Coast beach destination of Ocean City, Md. October 10-13, The Dew Tour will return to the urban action sports heritage of San Francisco, Calif. for the second event of the year. The Dew Tour will wrap up 2013 from Breckenridge Ski Resort, in Breckenridge, Colo., December 12-15.
The complete 2013 Dew Tour schedule is as follows:
- Dew Tour Beach Championships: Ocean City, Md. June 20-23
- Toyota City Championships: San Francisco, Calif. October 10-13
- iON Mountain Championships: Breckenridge, Colo. December 12-15
For additional Dew Tour event information, visit www.DewTour.comand the Dew Tour Facebookpage.
Visit Breckenridge.comfor terrain updates, snow reports, lodging deals, event details and more or call (970) 453-5000. Stay connected all season long and learn more about Breckenridge Ski Resort at www.facebook.com/Breckenridgeor @breckenridgemtnon Twitter.