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April 04, 2013

Winter Dew Tour Returns to Breckenridge in 2013

Breckenridge, COLO - April 4, 2013 – Breckenridge Ski Resort is proud to announce the 2013 Winter Dew Tour will once again make its stop in Breck this coming ski season, on the dates of December 12-15, 2013. Alli Sports, a division of the NBC Sports Group, today announced the dates and locations for the 2013 Dew Tour.  Following a successful 2012 season, Dew Tour continues this coming year with three large-scale, premium events that will reach consumers across broadcast, digital and consumer activation platforms. 
 
“We are looking forward to another great event this December to kick-start the 2013-14 ski season,” said Kieran Cain, Breckenridge Director of Marketing. “I think the Ski Resort, Town and community all saw the benefits of the expanded event that manifested itself not only on the mountain, with new nighttime events, great competitions, and the world's best athletes, but also directly in the center of town, with a killer sold out concert by Macklemore, and a ground-breaking innovative event with the rail jam on Main Street. All this combined to bring visitors to town and international television exposure at a critical time of the early season.”
 
“The Dew Tour is about celebrating action sports and providing athletes and the industry with a world-class platform for progression and creativity,” said Kenny Mitchell, General Manager of the Dew Tour. “We want all of our fans – whether tuning in through broadcast, online, or on-site at the events – to celebrate with us and be inspired by the sports, the music and the action sports culture.”
 
The Dew Tour remains committed to working with athletes and industry leaders to drive progressive disciplines and formats while creating groundbreaking courses. This season, Dew Tour will debut The Dew Tour Showcases, a series of events that will recognize key lifestyle elements of action sports, such as art, photography and film, and celebrating progressive and transcendent work in each field. In addition, the Dew Tour’s exclusive Streetstyle discipline for Skate, BMX and Snow will continue in 2013, delivering an unprecedented platform for originality and innovation.
 
In 2012, the Dew Tour enjoyed the highest per event attendance in its history, while connecting consumers and action sports in an unprecedented way through the Dew Tour Experience.  Dew Tour’s best in class brand activation platform will continue to host the event’s roster of blue chip partners and bring their engaging and relevant experiences directly to the fans. 
 
For the 2013 season, The Dew Tour will return to its distinct Beach – City – Mountain format.  The Dew Tour kicks off June 20-23, drawing inspiration from the East Coast beach destination of Ocean City, Md. October 10-13, The Dew Tour will return to the urban action sports heritage of San Francisco, Calif. for the second event of the year. The Dew Tour will wrap up 2013 from Breckenridge Ski Resort, in Breckenridge, Colo., December 12-15.
 
The complete 2013 Dew Tour schedule is as follows:
  • Dew Tour Beach Championships: Ocean City, Md. June 20-23
  • Toyota City Championships: San Francisco, Calif. October 10-13
  • iON Mountain Championships: Breckenridge, Colo. December 12-15
The 2013 Dew Tour will be available on NBC, NBC Sports Network and Dew Tour Live on Dew Tour.com. Dew Tour Live – Dew Tour’s dedicated digital platform – will stream every competition live bringing more Dew Tour action, interviews and behind-the-scenes access than ever before. In addition, all telecast hours will be distributed internationally across NBC’s global distribution partners.
 
For additional Dew Tour event information, visit www.DewTour.comand the Dew Tour Facebookpage.
 
Visit Breckenridge.comfor terrain updates, snow reports, lodging deals, event details and more or call (970) 453-5000. Stay connected all season long and learn more about Breckenridge Ski Resort at www.facebook.com/Breckenridgeor @breckenridgemtnon Twitter.
Contact(s):
Kristen Petitt Stewart
phone: (970)453-3210
Alysa Hetze
phone: 970-496-7402

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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