Breckenridge Ski Resort Opens Today for 50th Anniversary Season

11 November 2011
For Immediate Release
 
*** B-ROLL Alert*** Historic Breck Photos and video are available at public.me.com/breckenridgeski under “50th Anniversary” folder.
 
BRECKENRIDGE SKI RESORT OPENS TODAY FOR 50TH ANNIVERSARY SEASON
 
Breckenridge, COLO –Nov. 11, 2011 - Breckenridge Ski Resort welcomed its 50th Anniversary season today as guests celebrated with birthday cupcakes, anniversary beer and blue skies!
 
Breck’s actual 50th birthday will fall on Friday, Dec. 16, 2011.  The resort will celebrate 50 years of existence on this day, commemorating the grand opening of the resort, which first opened to the public  on Dec. 16, 1961.  This date will fall in the midst of one of the resort’s signature annual events, the Winter Dew Tour, which is set to take place that same weekend with competitions on the mountain and celebrations throughout town.
Over the last 50 years, Breck has cemented its place as one of the world’s most popular ski destinations, and has managed to host millions of guests from around the world without ever compromising their trademark attitude and laid-back welcoming character, for which it has become famous.
 
In addition, Breck also announced plans to celebrate their anniversary season with guests all year long with the implementation of the Breck “50 Wishes” campaign. Throughout the course of the season, guests will be able to submit any wish they’d like to see fulfilled at the resort. Breck staff will compile 50 of these wishes and make them come true during the year!  More details will be forthcoming at www.Breckenridge.com.
 
 Stay connected all season long and learn more about Breckenridge Ski Resort’s 50th Anniversary Season, including the “50 Wishes” campaign, terrain updates and more visit Breckenridge.com, www.facebook.com/Breckenridge or @breckenridgemtn on Twitter.
 
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact(s)

Kristen Petitt Stewart

Senior Manager of Communications
Email: kpetitt@vailresorts.com
Phone: (970)453-3210
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