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October 01, 2013

Breckenridge Releases Results of Peak 6 Trail Naming Contest

Public helps select names for ski industry’s biggest expansion of the last decade; 25 winners chosen out of 1,800 submissions from 43 states and 19 countries

The results are in, and the Breck Nation has awakened its sixth sense, as Breckenridge Ski Resort today unveiled the results from the resort’s Peak 6 public naming contest. These winning names will be used on actual trails at Peak 6, set to open this season at Breck as part of the biggest unveiling in the ski industry this year.

For the first time ever, Breck created a contest to crowd source the trail names for the much anticipated Peak 6 expansion. Fans of Breck from around the globe had the opportunity to submit their most creative name ideas that related to the theme of “Awaken Your Sixth Sense” via the resort’s Facebook page.
 
In all, 25 public submissions were chosen by the resort’s selection committee to become part of history on Peak 6.  Over 1,800 people submitted names from 43 US states and 19 different countries, demonstrating the clear tie the public has with both Breckenridge as a resort and Peak 6.

“The public has been very involved and passionate about our Peak 6 project right from the very beginning,” said Pat Campbell, Breckenridge SVP and COO. “We thought it would be a great idea to continue that public involvement and tap into the engagement of our guests from around the world to help brand the mountain.”

The public involvement process around this project is believed to be the largest naming initiative of its kind ever attempted for a ski resort. 
 

From names like “Intuition” to “Unbound” to “Reverie,” the variety of responses received were as diverse as they were numerous.  “We were blown away by both the volume and quality of the responses we received,” noted Breckenridge Resort Marketing Director, Kieran Cain. “We were able to name over 75 percent of the new trails through the contest.”

Snowboarding at Breck gives me the most zen feeling, even more than yoga,” Katie Gallagher of Denver said of her submitted name, Sanctuary. “I want some of the run names to convey that - that perfect moment cruising down the perfect run when everything is in harmony!”

Jeremy Carlson, of Louisville, Colo. submitted the name Liberation, with the description: “Come off the chairlift, get a 360 degree view. Start to glide any direction you want—the powder beckons in every direction. Before you have to commit to a glade or a trail, enjoy the sun, the sky, and the pure unfettered liberation of this moment!”

Those whose names were selected as winners will receive a Breckenridge Ski Resort replica trail sign with their winning trail name emblazoned upon it, as well as lift tickets to come ski Peak 6 this season. Any winners who make the trip to Breck this year will also have the opportunity to participate in a free photo session with their real trail sign up on Peak 6.

Breck Peak 6 Trail Name Contest winners and their submissionsare as follows. In the case of multiple entries of the same name, the first person to submit it was selected as the winner.
 
  • Sanctuary- Katie Gallagher; Denver, Colo.
  • Epiphany- Henry Rust; Dillon, Colo.
  • ESP- Jeff Berthiaume; Fort Collins, Colo.
  • Savor - Eric Wagnon; Jupiter, Fla.
  • Echo- Lane Thaut; Englewood, Colo.
  • Rapture- Karen Rosasco; Centennial, Colo.
  • Yugen- Nathan Young; Merrifield, Minn.
  • Sublime - Karen Galenski; Breckenridge, Colo.
  • Irie- Garrett Braddock; Fredericktown, Ohio
  • Chi- Kelsey Turcotte; Lexington, KY.
  • Bliss- Katie Odens: Boulder, Colo.
  • Intuition- Sjoerd Idema; Amsterdam, Netherlands
  • Unbound - Ashley McGilvray; Longmont, Colo.
  • Awakening- Anita Franklin; Broomfield, Colo.
  • Liberation- Jeremy Carlson; Louisville, Colo.
  • Foresight- Brian Vautin; Arvada, Colo.
  • Breathless - Bryan Rooney; Vail, Colo.
  • Wonderland - Kirk McGilvrey; Longmont, Colo.
  • Nirvana- Michael Matz; Omaha, Neb.
  • Daydream- Phyllis O’Grady ; Denver, Colo.
  • Déjà vu- Mark Rosasco; Centennial, Colo.
  • Euphoria- Rick Hartman; Colorado Springs, Colo.
  • Wanderlust- Adrienne Smith; Breckenridge, Colo.
  • Zendo- Caroline Condon; Breckenridge, Colo.
  • Lost Horizon- William Vasko; McMurray, Penn.
 
The 2013-14 Breck trail map, featuring the entire new layout for Peak 6 as well as the rest of the resort, will be publicly released on Oct. 21 exclusively on the Breck Facebook page. Become a member of the online Breck Nation and like Breck at Facebook.com/Breckenridge in order to preview and download the all-new trail map before it is released to the general public.  
 
About Peak 6
This season, Breckenridge will have one of its most exciting years ever, as the resort adds over 540 acres to its famous landscape via the Peak 6 area just north of Peak 7 for the 2013/14 ski season. Peak 6 will include 400 acres of lift-served terrain and 143 acres of hike-to terrain, representing a 23 percent increase in the resort’s skiable acres. This is one of the most notable ski area expansions globally in the past decade, and will feature high-alpine, intermediate bowl skiing – a rare find in North America.  The projected opening day for the Peak 6 lifts and terrain will be announced early during the winter season as construction comes to a conclusion and the snow begins to fly. Visit www.Breckenridge.com/Peak6 for the latest on the Peak 6 project or visit www.YouTube.com/Breckenridge to view the latest episode of the Breck video series Inside the Construction of Peak 6, presented by GoPro.
 
2013/14 Winter Season Passes:
Vail Resorts’ season pass lineup offers the best value for the 2013-2014 winter season. All current prices on Vail Resorts season passes are only guaranteed through Oct. 13, 2013. Formore information about the 2013-2014 season pass line-up or to purchase a pass online, visit www.epicpass.com.

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About Breckenridge Ski Resort
With five huge peaks, 2,901 acres, four terrain parks, a 22ft Superpipe, 11 bowls, the highest chairlift in North America, family-friendly terrain and a world-class ski school, all situated above an authentic, hip mountain town with awe-inspiring views, there are good reasons why “Breck” is one of the most popular ski resorts in the Western Hemisphere. And new for 2013 – Breck welcomes Peak 6, the biggest resort expansion in the last decade. Renowned for the welcoming spirit and friendly character of their locals, with over 200 restaurants, bars, and shops, and numerous year-round activities and events, Breck embodies more than just a destination, inspiring a way of life.  www.breckenridge.com.
 
Media Note
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Contact(s):
Alysa Hetze
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About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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