Burr Ridge, Ill. – July 13, 2009 – The Winter Dew Tour, the world’s premiere season-long winter action sports tour, today announced that Breckenridge Ski Resort in Breckenridge, Colo. will host the first of three stops Dec. 18-20, 2009 for the Tour’s second season. The Winter Dew Tour showcases top winter athletes from around the world competing in freeskiing (slopestyle and superpipe) and snowboarding (slopestyle and superpipe) for both men and women. Breckenridge Ski Resort will kick off the Winter Dew Tour season for the second consecutive year as a host resort.
All three stops of the Winter Dew Tour will be televised Live on NBC and simulcast around the world on Eurosport 2, Extreme Channel and Fox Sports Australia, with additional coverage on USA Network and MTV2.
“The Breckenridge Ski Resort and the town of Breckenridge are excited for the return of the Winter Dew Tour,” said Brett Howard, Marketing Director at Breckenridge Ski Resort. “The excitement and energy around this event provides the perfect fit for Breckenridge and allows us to showcase Breckenridge to the world. We feel this year will be no exception as some of the top athletes in the world will be here competing.”
“I’m really looking forward to be competing at my home mountain of Breckenridge for another season,” said Steve Fisher, who finished in second place in the 2008-09 Snowboard Superpipe Dew Cup rankings. “The pipe at Breck is my favorite, and I’m excited to see the level of competition at the first stop.”
“Breckenridge Ski Resort was a fantastic host resort for the inaugural season of the Winter Dew Tour,” said Chris Prybylo, Vice President of Events for Alli, the Alliance of Action Sports. “We look forward to building on the success we had last year in Breckenridge and providing fans and athletes with another great experience.”
The complete 2009-10 Winter Dew Tour schedule is as follows:
Dec. 18-20 Breckenridge Ski Resort – Breckenridge, Colo.
Jan. 15-17 Snowbasin Resort – Huntsville, Utah
Feb. 5-7 Mount Snow Resort – West Dover, Vt.
Entering its second season, the Winter Dew Tour had nearly 70,000 fans experience last year’s inaugural season and an average of 26 million viewers tuned in via NBC, USA and MTV2 during 2008-09. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Mount Snow, Vt. at season’s end. The ’08-’09 Dew Cup champions include Shaun White (Snowboard Pipe and Slopestyle), Kelly Clark (Snowboard Pipe), Spencer O’Brien (Snowboard Slopestyle), PK Hunder (Freeski Slopestyle) and Tanner Hall (Freeski Superpipe).
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Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle) for both men and women. At season’s end, the overall point’s leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia and Extreme Channel. Winter Dew Tour partners include Mountain Dew (tour title sponsor); Toyota (event title sponsor). Associate partners include Ball Park, Nike 6.0, PlayStation®, Wendy’s, and Verizon Wireless. More information can be found at www.allisports.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels.Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.