01 November 2011

BRECKENRIDGE, Colo. –Nov. 2, 2011– Set your alarms for the 9th annual Wake up Breck, 7-9 a.m., Thursday, November 10th at local coffee shops around town.  The Breckenridge Ski Resort and the Town of Breckenridge invite everyone out the day before Breckenridge Ski Resort’s opening day for FREE coffee and a free 50th Anniversary Wake Up Breck re-useable coffee mug. It is also a chance for resort and community leaders to say thank you for the amazing hospitality Breck locals show guests to the community all season long.

Members of Breck's management team and town council members will be on hand at local coffee shops in town to distribute 1,500 free mugs and free coffee.  You can find them at the following shops: Starbucks; Clint’s Bakery & Coffee House; Cool River Coffee House; The Coffee Cart at City Market; Amazing Grace, Coffee Depot at Main Street Station, Daylight Donuts, Kava Café and Cuppa Joe’s.  Get to Breckenridge’s local coffee shops early because everything is first come first serve.

Breckenridge’s 50th Anniversary Season Starts 11/11/11
To jump start the winter season, the mugs will be stuffed with coupons from local businesses to help locals celebrate Breck’s opening day to its 50th anniversary season.

It might seem impossible to raise the bar any higher at Breckenridge Ski Resort after a record-setting snow season during which the luxury One Ski Hill Place, A RockResort opened and amenities like the Gold Runner Coaster and 22-foot superpipe debuted making headlines across the ski industry. But the bar can go higher as Breckenridge hits 50 on opening day, Nov. 11, 2011. Breckenridge’s golden season will continue to bring signature events like the Winter Dew Tour stop in December, Ullr Fest and the International Snow Sculpture Championships in January, the new Spring Fever Festival in April, as well as the great snow and customer service you’ve come to expect at Breck. In addition, 50th anniversary celebrations, promotions and fun will abound all season long.

Stay connected 24/7 to Breck throughout their 50th anniversary season online at www.Breckenridge.com or socially via www.Facebook.com/Breckenridge or @breckenridgemtn on Twitter


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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.


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